Finding the products that were quietly losing money
Analysed 12 months of revenue, cost and expense data across every product line, and moved product sales 76% by fixing the pricing on the ones that looked profitable and weren't.
Power BIExcelDAX
Data & Business Analyst · Enugu, Nigeria
I grew a bakery to ₦90M by reading the numbers.
Now I do it for other businesses.
Ten years running Natenzzy Foods taught me what a spreadsheet can't: which decisions actually move revenue. I use Power BI, SQL and Excel to find them.
76%
Increase in product sales
₦90M
Annual revenue built
10 yrs
Running a real business
12%
Reduction in shrinkage losses
Featured Work
Work that changed a decision.
Which customers actually drive chip category sales
Segmented 72,000 customers across 272 stores to identify who drives category revenue, then measured whether a store trial actually worked.
Power BIDAXPower Query
BreadLog, inventory tracking that runs itself
Replaced manual daily stock and production logging with an automated pipeline. Weekly reporting fell from several hours to under 30 minutes.
n8nGoogle SheetsPower BI
EXPERTISE
What I actually do.
Business Analysis
Pricing, cost control, margin and shrinkage.
Cost AnalysisPricing StrategyVariance AnalysisInventory Modelling
Data Analysis
Getting messy data to the point where it can answer a question.
SQL (MySQL)ExcelPower QueryData CleaningPivot Tables
Business Intelligence
Dashboards people actually open on a Monday.
Power BIDAXData ModellingKPI Reporting
AI & Automation
Removing the manual work that eats the week.
n8nWorkflow AutomationChatGPTGoogle Sheets
I ran a bakery for ten years before I ever wrote a line of SQL. Losing money on a product line is a very effective teacher. Everything I know about analysis, I learned because it was my own money on the line.
Let's look at your numbers.
Whether you need a dashboard, a cleaned dataset, or an automated report, I can help.
joyekwo5@gmail.com · +234 806 223 2272 · Enugu, Nigeria